Eureka 2015: RIT + Rochester City Recreation; Shot + Edited by Alex Freeman

The EUREKA! Design Blitz is an annual 48-hour intensive interdisciplinary workshop involving juniors, seniors and grad students from across the five School of Design disciplines. The students work together in small teams to use design thinking and creativity to come up with strategies and concepts to address social issues.

 Organized by Graphic Design faculty Lorrie Frear and Kelly M. Murdoch-Kitt, alongside Guest Design Facilitator Jim Couch, a human-centered designer from Cleveland with extensive experience in Industrial Design and User Experience Design, and Student Alumna Facilitator, Danielle Suzanne Smith, a Graphic Design graduate and Queer Advocate of purpose-driven design.
EUREKA! 2015 was a 48-hour community engagement design workshop that provided a unique opportunity for students and faculty to collaborate and creatively solve problems, using Rochester as their living classroom.
The event brought interdisciplinary teams downtown to work with the 
City of Rochester Department of Recreation and Youth Services and its audience of high school students. Teams of RIT and inner-city high school students worked together to propose concepts, methods and media to assist and encourage city youth in making healthy life choices, all stemming from the Thomas Ryan Community Center
Design solutions stemming from community center talent shows, to city-wide ad campaigns and sneakers for youth empowerment showcased creative, pragmatic approaches to real-world problems. Mentoring design students and city youth was a rewarding challenge, as was structuring a workshop to benefit educational and community-wide needs, all during one weekend.
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